In 2017, I joined the team at Mainframe to promote their upcoming token sale and launch. I introduced the idea of turning crypto “airdrops” literal, with physical tokens falling from the sky. We held an Airdrop Tour through five cities in Asia, then another six cities through Europe, and more airdrop events to come. The move was unique enough to generate earned press from major outlets (like Fortune and VentureBeat) and generate huge interest in our token sale, leading to the immediate launch of our token onto major cryptocurrency exchanges. I’ve also had the pleasure of playing emcee at our numerous events.
We continue to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encounter.
In 2015, I was contacted by BYUtv and asked if I could create a show for a young adult audience. After working on the project for almost two years, The New Creatives went to air Summer 2017 . I acted as creator, writer, host, and creative lead. In each episode we explored how independent creative professionals express themselves through new media, new tools, and new platforms. Our season included ten 25 minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.
I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.
Learn more about TNC on Facebook, Instagram, and the TNC site at BYUtv.
In 2013, for the first three months of our post-honeymoon life, my dazzling wife and I lived on the crypto-currency Bitcoin for every living expense. That includes gas, rent, groceries, insurance, entertainment, and travel.
Our goal was not only to learn about this new and incredible technology, but to educate others. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship. Through our lifestyle experiment, we spoke with experts, skeptics, and evangelists along the way, and offered audiences a human story through which they could learn an otherwise technical and difficult subject.
Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. It was an amazing experience that took us around the world.
You can see final film now on Amazon and VidAngel.
My efforts in crowdfunding have collectively raised about $1.5 million in pre-sales, and many millions more after product launch.
I co-wrote, produced, and directed this video for Snappower. The brilliance of the product made the work easy. Their campaign raised over $839,000 in pre-orders on Kickstarter.
I wrote, produced, and directed this campaign video for Plugfones second product. The campaign was a huge hit, generating over $427,000 in presales during the Kickstarter run.
At Orabrush, we launched our second product via Indiegogo. Extensive customer feedback told us there was a strong market for a dog tongue cleaner. We call it Orapup. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.
If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. We crowdfunded a film about living entirely on the new currency Bitcoin for over 3 months. The campaign raised $73k on Kickstarter and even more via outside sponsors.
In 2014, I co-founded the Pocket Film Fest, the festival of mobile made films.
Our vision was simple. Great films come from invention, creativity, and story. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. What can you do with the camera already in your pocket?
We saw thousands of submissions from dozens of countries, viewed by hundreds of attendees.
The Pocket Film Fest hosted two very successful years of activity before work on The New Creatives demanded my full-time effort.
Beginning in 2009, I worked with a brilliant team to build the Orabrush brand from no sales online or offline to millions of brushes sold in tens of thousands of stores in hundreds of countries.
Our entire strategy was founded on YouTube video. Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi. We were also honored as Webby Award nominees. In addition to incredible buzz online, we earned mainstream press from The New York Times, Nightline, the Wall Street Journal, numerous mentions from AdAge, and countless other.
We produced literally hundreds of videos. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. Some of those are listed here.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. We crafted, told, and retold our story many times to great effect.
In early 2015, Orabrush was acquired and became a Dentek brand. Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio.
I've spoken and hosted many times at marketing, video, and tech conferences across the country, in places like New York City, San Francisco, Los Angeles, Chicago, Miami, Atlanta, and more. Google invited me to keynote a conference they hosted in Mumbai India, but the challenge of getting a visa ended my plans for that trip. ( ಠ╭╮ಠ )
I write, produce, voice and act in film and video of all kinds. Across all channels, my videos have received roughly 100 million views online.
In between projects, I’ve taken independent directing and producing gigs. In Dec. 2014, I produced this behind-the-scenes look at a record breaking music video, the world's largest live nativity, which I was also a creative contributor to. The record breaking video has 8 million views.
As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands, including this piece for Wilson Golf.
While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there.
Occasionally I make videos just because I feel like it.
In college, I did a little YouTube channel with my roommates called No Parents TV. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.
I flirted with the idea of starting my own YouTube channel. This is one of my favorites, filmed during my crazy talking-with-my-hands phase. Forgive the hands.
Then one time I did this video with Teddie Films. Now over 3.1 million people have seen me on a toilet.
I love the outdoors, technology, film, literature, my family, and freedom.